TOP 63 Instagram Models To Follow (2023)

In recent years, Instagram has become the global hub for modeling talent. The site places an emphasis on quality aesthetics and pushes people to think creatively. As a result, many modeling agencies have started to use the platform as an informal way to source talent.

If you are looking for high-quality beauty and fashion content, we would recommend you follow these Instagram models:

1. Kylie Jenner (@kyliejenner)

Net worth: US$1 billion

Possibly the most popular among the Kardashian siblings, Kylie Jenner has a whopping 337 million followers on Instagram.

She is an American model, businesswoman, media personality, and socialite. She starred in the popular E! reality TV series “Keeping Up With The Kardashians.” She also founded and owns the brand Kylie Cosmetics.

2. Gigi Hadid (@gigihadid)

Net worth: US$29 million

Jelena Noura Hadid, better known as “Gigi” Hadid, is an American model. Gigi’s sister Bella Hadid is also a popular American model.

She made her modeling debut in 2014 as one of the Top 50 Models ranking at Since then, Gigi has worked for many big names such as Louis Vuitton, Chanel, and Versace. Her most recent work is a collaboration with the brand Frankies Bikinis.

3. Candice Swanepoel (@candiceswanepoel)

Net worth: US$25 million

Candice Susan Swanepoel is a South African model who is best known for her work with Victoria’s Secret. Candice became one of the Victoria’s Secret Angels in 2010 and still works for the brand.

Other than Victoria’s Secret, Candice is the creative director of swimwear brand Tropic of C. She is also the ambassador for mothers2mothers, a group of three non-profit organizations, that are working to end AIDS across sub-Saharan Africa.

4. Kendall Jenner (@kendalljenner)

Net worth: US$45 million

Kendall Jenner is an American model, socialite, and media personality. She began her modeling career at the early age of fourteen and is one of the highest-paid models in the world.

5. Bella Hadid (@bellahadid)

Net worth: US$25 million

Isabella Khair Hadid, better known as Bella Hadid, is an American model known for her beauty and experimental fashion choices. In 2016, she was voted “Model of The Year” on

Since then, Bella has worked for numerous fashion moguls and appeared on twenty-seven covers for Vogue magazine.

6. Naomi Campbell (@naomi)

Net worth: US$80 million

Naomi Elaine Campbell is one of the most well-known models across the world with a career spanning four decades. She is a British model, businesswoman, singer, and actress.

She made her modeling debut at the age of 15 and became one of the leading models in the world. Currently, Campbell is the global ambassador of The Queen’s Commonwealth Trust.

7. Adriana Lima (@adrianalima)

Net worth: US$95 million

Adriana Lima is a Brazilian model and actress, best known for her work as a Victoria’s Secret Angel. She worked for the brand from 1999 to 2018 and was named “the most valuable Victoria’s Secret Angel” in 2017.

In recent times, Lima has shot covers for various fashion magazines including Dazed, Vogue, and Elle magazine.

8. Cara Delevingne (@caradelevingne)

Net worth: US$28 million

Cara Delevingne is an English model, singer, and actress. In 2009, Delevingne signed with Storm Management and made her modeling debut soon after. She was named Model of The Year at the 2012 and 2014 British Fashion Awards.

9. Blake Lively (@blakelively)

Net worth: US$30 million

Blake Lively is an American actress who has been the face of Gucci and L’Oreal in the past. Although Lively is not a model, her taste in fashion has drawn many to her Instagram.

Lively has won many awards and starred in popular movies and TV shows such as Gossip Girl and Green Lantern (2011).

10. Demi Rose (@demirose)

Net worth: US$4 million

Demi Rose is a British model and Instagram celebrity. Rose has appeared in many famous fashion magazines such as FHM, ZOO, and Nuts.

In recent times, Rose works independently as an OnlyFans creator and has been named the global ambassador for the fashion brand PrettyLittleThing. Learn more about Demi Rose here.

11. Emily Ratajowski (@emrata)

Net worth: US$8 million

Emily O’Hara Ratajkowski is an American model and actress. She is also the author of the NYT best-selling book “My Body.”

Ratajkowski began her career as an actress on the Nickelodeon series iCarly. In 2013, Emily appeared in the music video for Robin Thicke’s Blurred Lines which skyrocketed her fame.

12. Gisele Bündchen (@gisele)

Net worth: US$400 million

Gisele Bündchen is a Brazillian model and philanthropist. She has been one of the highest-paid models in the world since 2001. She also made it to the top spot on Forbes’ top-earning models list in 2012.

Aside from modeling, Gisele is committed to saving the planet. She has participated in environmental work for her hometown in Brazil.

13. Alessandra Ambrosio (@alessandraambrosio)

Net worth: US$80 million

Alessandra Ambrosio is a Brazilian-American model, fashion designer, actress, television personality, and businesswoman. She is best known for her work with Victoria’s Secret and was the first spokesmodel for the brand’s PINK line.

Currently, Ambrosio is the founder and owner of the swimwear brand GAL Floripa.

14. Tyra Banks (@tyrabanks)

Net worth: US$90 million

Tyra Banks is an American TV personality, model, actress, writer, producer, and businesswoman. She is known for her work on many well-known shows, such as Coyote Ugly (2000), America’s Next Top Model (2003), and Tropic Thunder (2008).

Currently, Banks is the founder and owner of Smize Cream, an ice cream company based in Lawndale, California.

15. Hailey Baldwin Bieber (@haileybieber)

Net worth: US$20 million

Hailey Baldwin Bieber is an American model, TV personality, and socialite. She made her modeling debut in 2014 and has worked for many big names in the fashion industry, such as Gucci, Ralph Lauren, and Tommy Hilfiger.

Hailey is currently working on her cosmetic brand Rhode Skin.

16. Chrissy Teigen (@chrissyteigen)

Net worth: US$75 million

Chrissy Teigen is an American TV personality and model. Teigen made her modeling debut in 2010 when she appeared in the annual Sports Illustrated Swimsuit Issue. She is also a producer and actress, known for her work in various popular movies.

Teigen is also famous for her recipes, which she shares with her followers on Instagram.

17. Lauren Giraldo (@laurengiraldo)

Net worth: US$3 million

Lauren Giraldo is an American actress and YouTuber, who rose to fame after her treadmill routine “12-3-30” went viral. Giraldo posts videos about everyday routine, fashion, and life advice.

In the past few years, she has worked with many brands, including Samsung, OLEHENRIKSEN, L’Oreal, and NARS.

18. Miranda Kerr (@mirandakerr)

Net worth: US$65 million

Miranda Kerr is an Australian model and businesswoman. Kerr rose to fame in 2007 when she became the first Australian Victoria’s Secret Angel. She left the brand in 2013 due to unclear reasons.

Currently, Kerr is the founder and owner of her skincare venture called KORA Organics. She is married to Snapchat CEO Evan Spiegel.

19. Karlie Kloss (@karliekloss)

Net worth: US$40 million

Karlie Kloss is an American model, entrepreuner, and philanthropist. She has been on the cover of Vogue magazine 40 times during her career. Kloss made her professional modeling debut for Calvin Klein in 2006.

Aside from modeling, Kloss runs her own organization called Kode with Klossy. The organization was created in 2015 to empower girls to code.

20. Jourdan Dunn (@jourdandunn)

Net worth: US$13 million

Jourdan Dunn is a British model who made her professional modeling debut in early 2007. In 2008, she became the first black model to walk a Prada runway in nearly a decade.

21. Megan Jayne Crabbe (@meganjaynecrabbe)

Net worth: US$1.5 million

Megan Jayne Crabbe is a British social media personality. Crabbe started posting pictures of herself on Instagram as a way to promote body positivity. Her Instagram blog focuses on important topics such as body positivity, life advice, mental health, and fashion.

Crabbe’s empowering messages have been featured in Teen Vogue, Bustle, Refinery29, and Buzzfeed to name a few.

22. Cindy Kimberly (@wolfiecindy)

Net worth: US$3 million

Cindy Kimberly is a Dutch model and social media personality. She was first discovered in 2015 when Justin Bieber posted an image of her on his Instagram profile asking “OMG, who is this!”

Since then, Kimberly has worked for many brands and also appeared in the 2022 Sports Illustrated Swimsuit issue.

23. Kim Kardashian (@kimkardashian)

Net worth: US$1.8 billion

Kimberly Noel Kardashian, better known as Kim Kardashian, is an American model, media personality, businesswoman, and socialite. She has appeared on Keeping Up With The Kardashians alongside her family members.

Kim is the creator of her clothing brand SKIMS, which has gained much popularity over the last few years.

24. Alexis Ren (@alexisren)

Net worth: US$3 million

Alexis Ren is an American social media personality and model. She is one of the most recognized social media personalities across the world and has a massive fan following.

Ren also has a YouTube channel, where she posts vlogs about daily life, her diet, workout, and skincare.

25. Rosie Huntington-Whiteley (@rosiehw)

Net worth: US$13 million

Rosie Huntington-Whiteley is an English model and actress. She rose to fame due to her work with Victoria’s Secret, where she was one of the brand’s “Angels” until 2018.

Since then, Rosie has worked with Burberry, Marks & Spencer, and Paige. She also runs her own skincare and makeup brand called Rose Inc.

26. Liu Wen (@liuwenlw)

Net worth: US$2.4 million

Liu Wen is a Chinese supermodel, and the first Chinese model to walk the Victoria’s Secret Fashion Show. She is also the first East Asian spokesmodel for Estée Lauder cosmetics.

In 2013, Liu Wen was the first Asian model to make it to Forbes’ magazine’s list of highest-paid models in the world.

27. Matthew Noszka (@matthew_noszka)

Net worth: US$2 million

Matthew Noszka is an American model and actor who was discovered by Wilhelmina Models on Instagram in 2014. Since then, Noszka has walked the runway for many renowned brands such as Balmain, Moschino, and Philipp Plein.

He is also the owner of 412motorsport, a European automobile service.

28. Andre Hamann (@andrehamann)

Net worth: US$2 million

Andre Hamann is a German model and businessman. He is the co-founder of Haze and Glory, a German jewelry brand. Amann has been featured in Men’s Health, GQ, and Cosmopolitan magazine.

29. Jordyn Woods (@jordynwoods)

Net worth: US$6 million

Jordyn Woods is an American model, businesswoman, and socialite. She rose to fame after her appearance in the reality television show Life of Kylie (2017).

30. Megan Fox (@meganfox)

Net worth: US$8 million

Megan Fox is an American model and actress, best known for her role in the Transformers franchise. She has appeared in many renowned magazines such as FHM, Rolling Stone, and Maxim.

31. Heidi Klum (@heidiklum)

Net worth: US$160 million

Heidi Klum is a German and American model, businesswoman, TV host, and producer. In 1998, Klum appeared on the cover of the Sports Illustrated Swimsuit Issue. She was also the first German model to become one of the Victoria’s Secret Angels.

32. Ashley Graham (@ashleygraham)

Net worth: US$10 million

Ashley Graham is an American model who rose to fame after her cover for the Sports Illustrated Swimsuit Issue in 2016.

Aside from modeling, Graham has collaborated with skincare brand Fig.1 and intimate apparel brand Knix. She also has her own podcast called Pretty Big Deal.

33. Doutzen Kroes (@doutzen)

Net worth: US$19 million

Doutzen Kroes is a Dutch model and actress, who made her modeling debut in the Netherlands in 2003. Her agency then connected her with Victoria’s Secret and she became one of the brand’s Angels.

34. Amber Scholl (@amberscholl)

Net worth: US$4 million

Amber Scholl is an American YouTuber and social media personality. Scholl rose to fame in 2016 due to her DIY content on YouTube. Her videos cover many topics including self-love, fashion, mental health, investing, and budgeting.

35. Maria Borges (@iammmariaborges)

Net worth: US$3 million

Maria Borges is an Angolan model who was named Forbes Africa’s top model in 2013. Borges became the first afro-wearing model to walk the Victoria’s Secret runway in 2016. In 2017, Borges became one of L’Oreal Paris’ global ambassadors.

36. Cindy Bruna (@cindybruna)

Net worth: US$1.5 million

Cindy Bruna is a French model with Congolese and Italian roots. At the age of 16, Bruna was noticed by Metropolitan Management but was reluctant to start modeling. After finishing school, she walked many runways in New York and Paris.

Since then, Bruna has worked for Prada, Chanel, Burberry, Michael Kors, and L’Oreal to name a few.

37. Mathilde Tantot (@mathildtantot)

Net worth: US$2 million

Mathilde Tantot is a French model and social media personality of French-Persian descent. Tantot rose to fame after she started posting pictures of herself on Instagram. She currently runs a swimwear and intimate apparel brand called Khassani with her sister Pauline Tantot.

38. Pamela Alexandra (@pamelaalexandra)

Net worth: US$950K

Pamela Alexandra is a Swiss-Brazilian model and social media personality. Alexandra rose to fame after posting pictures of herself on Instagram. Since then, she has collaborated with various brands and built a life for herself.

She also has a YouTube channel, although she mainly posts content on her Instagram.

39. Francisco Lachowski (@chico_lachowski)

Net worth: US$4.5 million

Francisco Lachowski is a Brazilian model. He has appeared in various advertisements for notable brands, such as Dior Homme, Hugo Boss, Balmain, and Tommy Hilfiger to name a few.

Aside from modeling, Lachowski is also the founder of the fashion brand Till Tomorrow and M.A.C Atlantica Cycling, a non-profit organization focused on protecting the Atlantic Forest and preserving trails.

40. Pia Muehlenbeck (@piamuehlenbeck)

Net worth: US$4 million

Pia Muehlenbeck is an Australian social media personality. She garnered a large following due to her fashion and travel-related content. Pia is a qualified lawyer but in 2014, decided to devote all her time to modeling and blogging.

Since then, Pia has been modeling and blogging for various brands while building her own eco-friendly clothing brand SLINKII.

41. Sarah Stephens (@sarahstephens7)

Net worth: US$3 million

Sarah Stephens is an Australian model and actress. In 2006, she won Girlfriend magazine’s Model Search. She also walked the Victoria’s Secret runway in 2008 at the age of eighteen.

Stephens has also starred in various movies, including The Witch (2015), Lauv: The Other (2017), and Yellow Jack (2021).

42. Nyakim Gatwech (@queennyakimofficial)

Net worth: US$4 million

Nyakim Gatwech is an American model of South Sudanese descent. She gained popularity on Instagram for her skin tone, which also earned her the name “Queen of Dark.”

Gatwech has worked with many well-known brands, including Fashion Nova, Savage X Fenty, and L’Oreal Paris.

43. Devin Brugman (@devinbrugman)

Net worth: US$4 million

Devin Brugman is an American model, businesswoman, entrepreneur, and fashion enthusiast. Brugman began her career as a bikini model but soon went on to co-found multiple businesses.

She currently runs two swimwear brands, Monday Swimwear and A Bikini A Day with Natasha Oakley. She is also the co-founder of the clothing brand Andjela Collection.

44. Lisa-Marie Schiffner (@lisamarie_schiffner)

Net worth: US$3.5 million

Lisa-Marie Schiffner is a social media personality and YouTube star. She runs a self-titled YouTube channel and has gained 1.4 million followers on Instagram.

Her Instagram feed is full of aesthetic shots from her adventures and also features self-portraits, family, and friends.

45. Amanda Cerny (@amandacerny)

Net worth: US$10 million

Amanda Cerny is an American model, actress, fitness enthusiast, and social media personality. Cerny gained a lot of popularity through her YouTube channel and former Vine profile. In 2011, Cerny posed for Playboy and garnered much fame and attention.

46. Cindy Mello (@cindymello)

Net worth: US$12 million

Cindy Mello is a Brazilian model based in New York City. She gained immense popularity through her modeling career. Mello has been featured on the cover of many magazines including GQ, Maxim, and Sports Illustrated.

Cindy Mello is also the co-founder of Mello The Label, a swimwear brand based in Los Angeles.

47. Stefania Ferrario (@stefania_model)

Net worth: US$3 million

Stefania Ferrario is an Australian model and animal rights activist. Ferrario is known for her efforts to raise awareness about various issues such as animal cruelty and veganism.

Ferrario has worked with many brands, including Dyspnea and Dita Von Teese Lingerie.

48. Iskra Lawrence (@iskra)

Net worth: US$4 million

Iskra Lawrence is a British model, best known for her work with the lingerie brand Aerie. Lawrence uses her platform to bring light to matters such as body positivity, mental health, and financial responsibility.

Just this year, Lawrence launched two brands including a sustainable skincare venture called Saltair, and Self Funding Planner.

49. Diana Sirokai (@dianasirokai)

Net worth: US$2 million

Diana Sirokai is a plus-size model and activist with over a million followers on Instagram. She uses her platform to champion body positivity. Sirokai is also one of Fashion Nova Curve’s ambassadors.

50. Jin Baek (@jinbaekofficial)

Net worth: US$1.5 million

Jin Baek is a South Korean model based in America. Baek has worked with numerous brands, including Fashion Nova, Missguided, and Nastygal.

Jin Baek also serves as the director for Kurve Korea, Korea’s first size-inclusive modeling agency.

51. Elizabeth Turner (@elizabethcturner)

Net worth: US$3 million

Elizabeth Turner is a model and actress. She is known for The Big Break (2018) and Guess Timeless Beauty (2016). Aside from modeling, Turner is an animal rights activist and also uses her platform to increase awareness about mental health.

Recently, Turner collaborated with B Swim to release her own line of swimwear.

52. Rocky Barnes (@rocky_barnes)

Net worth: US$2.5 million

Rocky Barnes is an American model who works in New York City and Los Angeles. She started her career as an Instagram model and caught the attention of many brands.

Currently, Barnes runs her own fashion and travel-related blog, as well as her clothing brand called The Bright Side.

53. Kennedy Walsh (@kennedyclairewalsh)

Net worth: US$50K

Kennedy Walsh is an American social media personality and YouTube star. Walsh rose to fame through her YouTube videos, which cover topics such as art, mental health, and self-love.

Kennedy and her family also run a clothing brand called Moods Clothing.

54. Jon Kortajarena (@jonkortajarena)

Net worth: US$290K

Jon Kortajarena is a popular Spanish model and actor. Kortajarena has worked with many renowned luxury brands, such as Giorgio Armani, Trussardi, Lagerfeld, and Versace to name a few.

In 2009, Kortajarena was ranked eighth in the Forbes list of The World’s Most Successful Male Models.

55. Natasha Oakley (@tashoakley)

Net worth: US$6 million

Natasha Oakley is an Australian businesswoman and Instagram model. She is the CEO and co-founder of Monday Swimwear and The Pilates Class.

56. Lucky Blue Smith (@luckybsmith)

Net worth: US$1 million

Lucky Blue Smith is an American model, musician, and actor. Smith was signed with a modeling agency at the early age of 12. He has shot numerous covers for Vogue, GQ, Elle, and Harper’s Bazaar.

57. Tabria Majors (@tabriamajors)

Net worth: US$500K

Tabria Majors is an American fashion model and social media personality. Although Majors did not intend to work as a model, her Instagram caught the attention of a talent agency. Since then, Majors has been the face of various renowned brands.

58. David Gandy (@davidgandy_official)

Net worth: US$16 million

David Gandy is an English fashion model and businessman. He worked as the lead male model for Dolce & Gabbana for several years. Gandy is also the founder and creative director of the men’s clothing brand, David Gandy Wellwear.

59. Barbie Ferriera (@barbieferriera)

Net worth: US$2 million

Barbie Ferreria is a Brazilian actress and model based in America. She rose to prominence after her role in the HBO series Euphoria.

Ferreira started making efforts to start her modeling career when she was a teenager. Since then, she has worked with many brands such as Adidas, Asos, Aerie, and H&M.

60. Sara Sampaio (@sarasampaio)

Net worth: US$10 million

Sara Sampaio is a Portuguese model best known for her work as a Victoria’s Secret Angel. Sampaio is also the first Portuguese model to appear in the Sports Illustrated Swimsuit Issue.

Aside from modeling, Sampaio is also Giorgio Armani’s beauty ambassador.

61. Taylor Hill (@taylor_hill)

Net worth: US$7 million

Taylor Hill is an American model and former Victoria’s Secret Angel. Hill walked the Victoria’s Secret runway for four consecutive years from 2014 to 2018.

When Hill was 14, a photographer and talent agent Jim Jordan photographed her and secured her contracts with multiple modeling agencies. In current times, Hill has worked with many brands like Marc Jacobs, Ralph Lauren, and Michael Kors to name a few.

62. Elsa Hosk (@hoskelsa)

Net worth: US$10 million

Elsa Hosk is a Swedish model and former Victoria’s Secret Angel. She walked the runway for the brand for seven consecutive years from 2011 to 2018. Hosk has also worked with other brands like Dior, Dolce & Gabbana, and Guess to name a few.

63. Irina Shayk (@irinashayk)

Net worth: US$25 million

Irina Shayk is a Russian model and actress. She rose to prominence after appearing on the cover of the 2011 Sports Illustrated Swimsuit Issue.

Shayk made her acting debut in Hercules (2014) as Megara. Since then, she has appeared in various TV shows, video games, and music videos.

Watch this video to learn more about what being an Instagram model entails.

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Asad Elahi

Asad Elahi is a personal finance expert and author with over 5 years of experience in the industry. He has written extensively on topics such as saving, investing, and building wealth, focusing on helping individuals achieve financial independence. His work has been featured in major publications such as Forbes and The Wall Street Journal, and he is a regular contributor to financial websites and blogs.